How your service makes the client’s life better
Your sub-headline tells them what services you offer
The location you serve and/or telehealth info
Value Proposition
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Vivamus laoreet. Fusce vel dui. Nulla consequat massa quis enim. Ut non enim eleifend felis pretium feugiat. Etiam ut purus mattis mauris sodales aliquam.
The Therapist
Introduce yourself as the person behind the business. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Morbi nec metus. Praesent nonummy mi in odio. Nullam dictum felis eu pede mollis pretium. Sed in libero ut nibh placerat accumsan. Etiam imperdiet imperdiet orci. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos hymenaeos. In turpis. Sed libero.
Duis vel nibh at velit scelerisque suscipit. Curabitur at lacus ac velit ornare lobortis. Curabitur ullamcorper ultricies nisi. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Ut a nisl id ante tempus hendrerit.
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Focus Areas
Focus Area 01
Write a brief description of what your visitor will find when they click this image.
Focus Area 02
Write a brief description of what your visitor will find when they click this image.
Focus Area 03
Write a brief description of what your visitor will find when they click this image.
Optional Section
Option 1: Use an Explanatory Paragraph to answer your potential client's questions and addresses their concerns. Here’s a sample, fill-in-the-blank style.
I know that you’d like to [aspirational identity: the kind of person clients want to become]. [The service] can help. The problem is that [what’s holding them back], which makes you feel [how the problem makes them feel].
I believe [how the problem can be resolved]. I understand [empathetic statement] . That’s why I [demonstrate competency to solve their problem].
Here’s how it works [your three-step plan]. So [call them to action] so you can stop [whatever negative thing will happen or continue to happen if they don’t work with you] and start [what their life will look like if they work with you].
Option 2: Feature a Unique Offering. If you offer something that may set you apart from your competition, be sure to highlight it on your home page.
Here are some examples:
You serve a very specific population
You have special training to address a unique problem
You offer services in another language
You offer telehealth, home visits, Walk & Talk therapy, or another way of providing the service
You have a unique offering, like an online course or workshop
You have a lead magnet
Option 3: Engage Your Visitors by featuring content that encourages potential clients to stay on your website or engage with you. You can do this with:
A blog summary
A social media feed
Podcast episodes
A short video introduction
A survey or quiz
Photos of your office
Newsletter signup
Call to Action
Tell your clients exactly what they need to do to get started. Do you want them to use the online scheduler to make their first appointment? Do you want them to call you or fill out an online form? Demonstrate a clear path so that clients will see how easy it is to work with you and identify their next steps.